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Table 1 Consumer emphasis on different factors when purchasing pork products

From: Change in Norwegian consumer attitudes towards piglet castration: increased emphasis on animal welfare

How much do the following factors influence you when buying pork products?

Purchasing factor

All respondents

18–29 years

30–39 years

40–59 years

60+ years

Good taste

91

89

88

92

94

Easy to prepare

64

67

62

64

63

Appealing appearance

61

50

55

63

69

Free of additives

54

35

45

52

75

Produced in Norway

54

41

49

52

68

Low fat

49

46

40

47

56

Low cost

48

64

50

45

37

Animal welfare

43

34

41

42

50

  1. Consumers could choose one of five levels of emphasis (“very important”, “important”, “somewhat important”, “hardly or not at all important”, and “do not purchase/do not know”) to evaluate each purchasing factor. Only the percent of consumers ranking each factor as either “very important” or “important” is presented in the table