Table 1 Factor arrays for advisors

1

To contribute positively to the net income of the farm

2

To offer advice focusing on the economic consequences of current actions

3

To identify possible improvements in farm management

4

To provide a ‘whole farm’ advisory service

5

To educate the farm employees

6

To increase my own professional competencies

7

To ensure value in terms of the money invested by the farmer in transdisciplinary advisory services

8

To share the responsibility with the farmer

9

For people from my transdisciplinary network to recommend me as an advisor to other farmers

10

To improve the production results of the farm

11

To increase the impact of the advisory service when a team of advisors reach the same conclusion

12

To contribute with specialist knowledge from my own field of expertise

13

To contribute to the development of the farm strategy

14

To support the farmer to take more responsibility

15

To create extra revenue for myself

16

To improve dairy herd health

17

To solve problems on the farm

18

To create results by working together

19

To help the farmer achieve the farm strategy

20

To educate the farmer in human resource management

21

To increase the farmer’s job satisfaction when cooperating with his/her advisors

22

To work with the farmer toward a common goal

23

To motivate the farmer to change farm management procedures

24

To benefit from the advisors’ different competencies

25

To expand my professional network

26

To improve animal welfare

27

To transfer knowledge from several professional perspectives

28

To cooperate on an equal footing with other professions

29

To follow-up on agreed actions

30

To help the farmer gain an overview of priority action areas

31

To dare to raise any issue despite potential disagreement

32

To develop specific action plans in the transdisciplinary setting

33

To learn more about teamwork processes

34

To support the farmer in reaching his/her goals

35

To support the farmer in his/her dialogue with the bank

36

To support the farmer in implementing standard operating procedures on the farm

37

To make use of all available knowledge regarding the interaction between feed and health

38

To provide the kind of advisory service that the farmer requests

39

To improve my own job satisfaction

40

To reduce the use of antibiotics