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Table 4 Short summaries of the three advisor styles

From: A Q study: exploring the purpose of transdisciplinary dairy advisory services in Denmark

Advisor styles Teamwork and knowledge-focused Production and economy-focused Economy and strategy-focused
Purpose Creating results by working together. The collaboration process is important in itself Achieving specific production-oriented goals. Working together is a method to obtain better results, than one advisor could alone Long term focus on strategy and economy. The collaboration process itself is less important
High priority statements, examples To benefit from the advisors’ different competencies
To create results by working together
To ensure value in terms of the money invested by the farmer in transdisciplinary advisory services
To help the farmer achieve the farm strategy
To make use of all available knowledge regarding the interaction between feed and health
To improve the production results of the farm
To improve dairy herd health
To work with the farmer toward a common goal
To contribute positively to the net income of the farm
To offer advice focusing on the economic consequences of current actions
To support the farmer in reaching his/her goals
To help the farmer achieve the farm strategy
High priority distinguishing statement, example To transfer knowledge from several professional perspectives To improve dairy herd health To contribute positively to the net income of the farm
Low priority distinguishing statement, example To improve animal welfare To help the farmer achieve the farm strategy To cooperate on an equal footing with other professions