Table 2 Factor arrays for farmers

1

To ensure value for the money in terms of my investment in transdisciplinary advisory services

2

To obtain advice focusing on the economic consequences of current actions

3

To identify possible improvements in farm management

4

To improve animal welfare

5

To obtain knowledge from several professional perspectives

6

To increase my job satisfaction when cooperating with my advisors

7

To increase the net income of the farm

8

To ensure that my advisors share responsibility with me

9

To benefit from all available knowledge regarding the interaction between feed and health

10

To reduce the use of antibiotics

11

To develop specific action plans in the transdisciplinary setting

12

To motivate me to change farm management procedures

13

To ensure that my advisors contribute to the development of the farm strategy

14

To get support from my advisors to take more responsibility

15

To receive a ‘whole farm’ advisory service

16

To help me educate my employees

17

To create results by working together

18

To follow-up on agreed actions

19

To get help from my advisors to achieve the farm strategy

20

To help me improve human resource management at the farm

21

To work with my advisors toward a common goal

22

To benefit from my advisors’ different competencies

23

To solve problems on the farm

24

To improve dairy herd health

25

To improve the production results of the farm

26

To make it more likely that I will follow advice when my team of advisors reach the same conclusion

27

To cooperate on an equal footing with my advisors

28

To get support in reaching my goals

29

To gain an overview of priority action areas

30

To support me in implementing standard operating procedures on the farm

31

To receive exactly the kind of advisory service I request

32

That my advisors raise all necessary issues despite any potential disagreement

33

To get support in my dialogue with the bank